Overview
When it comes to Social Media, RawOnline’s aim is simple - to build highly enticing and interactive Facebook fan pages and use our understanding of Social Media and Internet Marketing to draw attention to your page and capture your target audience. Operating your own Facebook page may seem basic enough, but achieving the best result possible and doing it right takes skill.
Executing a successful Internet Marketing campaign is a complex task and one that does require a full-time professional to be able to keep up with all the changes happening in the industry. There are continually more sites to be on, more products being launched and expanding strategies and techniques to most effectively capture your audiences attention.
Once we have established a solid fan-base for you on (primarily) Facebook, we will continue to update the page for you on a regular basis, ensuring that everything is working and that your fans are staying continually engaged with your business.
Technical Info
Social Media Technical Information
What is Social Media?
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
- 'Social Media' on Wikipedia
Billing Information
All RawOnline Products and Services are billed on the 1st of each month. Invoices are expected to be paid prior to the 30th of that month to avoid cancellation or suspension of services. RawOnline cannot be held responsible for any losses incurred due to services being cancelled or suspended due to non bill payment.
Cancellation & Ownership Policy
Ownership
All Social Media Pages and assets are owned by RawOnline unless you, the client, have specifically paid us for their development prior to commencing. This means that if you cancel your subscription, RawOnline maintains control and ownership of the page. Generally, if a project is cancelled, the page will simply be left unattended, however, in some circumstances, it may be deleted.
Should you purchase the development prior to commencing, we will transfer ownership of these pages to you upon your cancellation and request to transfer. Should you not have purchased the development and wish to own the page after cancelling your package - you will have to buy the page from RawOnline which will be charged at development costs plus interest charged at 15% p.a.
Cancellations
All plans are offered on PAYG terms without contract - this means that you can cancel at anytime. You only pay each month in advance, so if you wish to cancel your Social Media Marketing with us, you can just call us and let us know before the 1st of the month and no further invoices will be issued.
Technical Support
For all enquiries regarding Technical Support for Social Media, please contact us directly on (03) 6334 0108 or email us at support@rawonline.com.au. We fully understand the importance of immediate support and will attend to your enquiry as soon as possible.
What We Do
What We Do
At RawOnline, we understand that many business owners are not overly savvy when it comes to Internet Marketing or the strategies and requirements of running a successful campaign. Therefore, we’ve tried to make this as simple and easy to understand as possible.
1. Develop Core Objective
An Internet Marketing plan will usually have a single core objective that you wish to achieve. This can be something broad such as 'Increase General Awareness of our Brand to New Customers' or 'Continually Engage Existing Customers', or it could be something specific like 'Have 1,000 People View Our Product Demonstration Video'.
This is the primary goal that we will work towards achieving every 12 months.
2. Plan Secondary Objectives
As well as the primary objective, we will plan secondary objects that you would also like to achieve as a flow-on effect from having a presence on Social Media. There will be 3-5 secondary goals which may include things such as;
- Increase Website Traffic via Social Media (linking to your website in status updates)
- Increase Offline Traffic via Social Media (perhaps running a promotion)
- Achieving an Email Marketing List of 500 Subscribers (existing clients - ongoing contactt)
- Gain Customer Feedback on a specific Product or Service
- Use Facebook to promote a business Event, Product Launch, Demo etc...
3. Create Custom Facebook Page
Your Facebook page is the core of your social media marketing, many these days argue that it is even more important than your Website as it will often get more traffic - whether or not this is true is debatable, however, both serve different purposes.
Your Facebook page must include: Corporate Identity & Branding, Email Newsletter Opt-In, New Customer Appeal, Existing Customer Appeal, Unique Selling Proposition / Reason to Follow, Appropriate Customer Interaction, Seasonal Promotions & Campaigns.
4. Create Other Social Media Pages
RawOnline are also able to create professionally branded social media pages for your business on other social mediums including; Twitter, Google Plus, LinkedIn, YouTube and others that may be specifically relevant.
Many businesses neglect these pages due to Facebook's dominance, however, they all have their place in the market and their own marketshare and should be respected adequately for that.
5. Execute Marketing Plan
Successfully executing a marketing plan is where a lot of businesses come unstuck. As Social Media professionals, we spend ALL DAY on social media and will continually update and monitor your brand on Social Media to ensure that everything is flowing smoothly. Things we take notice of include:
- Facebook Status Updates - 2 to 5 times per week - At planned/specific times.
- Facebook Page Design Updates - Once every 2-3 months - Keep users interested.
- Twitter Updates - 5 to 10 times per week - At planned/specific times.
- Other Social Media Updates - 1 to 5 times per week - Still important, even if unseen.
- Marketing Campaigns - 1 to 2 promotions per year - Engage customers heavily in your busy season.
