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Search Engine Optimisation
Overview
Search Engine Optimisation (SEO) is the art of optimising a website so that it will be displayed both more often and more optimally in search results on major search engines. Search Engines such as Google, Yahoo and Bing are the primary online method for users to discover new businesses and services online.
RawOnline are able to offer SEO services for businesses with websites of all sizes and with many different goals and objectives in mind.
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Onsite Optimisation - Content is King!When commencing a Search Engine Optimisation campaign, the first thing that needs to be assessed and improved upon is your target websites Onsite Optimisation. As the saying goes 'Content is King' and it is very true in the SEO world. You need to have a website that uses your targetted keywords correctly and appropriately as well as this, your website should have a good mix of other content (Images and Videos) and the correct meta content. Website Coding and your hosting location are also important.
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Offsite Optimisation - 80% of the jobQuality Offsite Optimisation is a huge part of a successful SEO campaign, it really is the make and break. Quality offsite involves strategically and consistently delivery quality backlinks and traffic to your website from various places all over the internet. This is often a game of cat and mouse between Google and the SEO world though as all the set rules are continually exploited and thus, Google change the rules!.... Therefore, SEO trends and tactics are forever changing and you need a dedicated expert to keep up with these changes.
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Monthly Reporting - Know where you standRawOnline believe in being fully accountable for any SEO work we do and as such, will provide you with a detailed monthly report outlining the work that we've done and the result it had achieved for you. These are automatically compiled by our SEO team every month and delivered to you in a format that is easy to read and understand.
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Correct use of H1, H2, H3, Content Tags.
